Privacy Policy

With this privacy policy, we want to inform you about the nature, scope, and purpose of the pro­cessing of per­sonal data on our website. Per­sonal data is all data that has a per­sonal refe­rence to you, e.g., name, address, email address, or user behavior.

Who is respon­sible for data pro­cessing with us
Respon­sible for data pro­cessing is:

BierTour | Adam Hellmann
Bahn­hof­straße 18
48143 Münster
Deutschland
+49 (0) 251 – 20835300
info@biertour.de

Pro­cessing of your data as part of our com­pany’s core acti­vities
We process the per­sonal data trans­mitted to us as part of the con­tractual and pre-con­tractual rela­ti­onships existing between us. The scope, nature, purpose, and necessity of the pro­cessing depend on the respective under­lying con­tractual rela­ti­onship. For this purpose, we store and process your data in the com­puter systems we use. The data we process includes all those data that you have pro­vided for the purpose of uti­lizing con­tractual or pre-con­tractual ser­vices and that are required for pro­cessing your request or the con­tract con­cluded between us.

This may par­ti­cu­larly include the fol­lowing data:

  • Name and address
  • Email address and phone number
  • Con­tract data
  • Payment data

The pro­cessing is limited to those data that are necessary and appro­priate for responding to inquiries and/or ful­filling a con­tract con­cluded between you and us. Per­sonal data is only dis­c­losed to third parties if this is necessary for the purpose of pro­viding the service or in the context of orga­nizing our business for financial accounting and com­pliance with legal obli­ga­tions. In this case, only those data are trans­ferred to external service pro­viders that are necessary and appro­priate for ful­filling the con­tract or pro­cessing financial accounting and com­plying with legal obli­ga­tions. The pro­cessing by us is carried out in accordance with your ins­truc­tions or sta­tutory pro­vi­sions. Legal basis: The pro­cessing of your per­sonal data and the transfer to third parties takes place in accordance with Art. 6 para. 1 lit. b) GDPR and serves to fulfill the con­tract between you and us. Otherwise, we only dis­close data to third parties if there is a legal obli­gation to do so, Art. 6 para. 1 lit. c) GDPR, or if there is a legi­timate interest in doing so, Art. 6 para. 1 lit. f. GDPR. This is the case, for example, if it is necessary for the enforcement of our claims. Deletion: Your data will be deleted as soon as it is no longer required for ful­filling con­tractual or sta­tutory retention obli­ga­tions or for handling any war­ranty and similar obli­ga­tions. Sta­tutory retention periods remain unaf­fected.

News­letter

The news­letter is sent using “Sendy”, a news­letter dis­patch platform hosted by our website pro­cessor. “Sendy” exclu­sively uses the Amazon Cloud Service SES data center in Ireland for sending emails. (Amazon Web Ser­vices, Inc., 410 Terry Avenue North, Seattle WA 98109, United States)
You can view the privacy policy of the mailing service pro­vider here: https://sendy.co/privacy-policy.
The mailing service pro­vider is engaged on the basis of our legi­timate inte­rests pur­suant to Art. 6 para. 1 lit. f. GDPR and an order pro­cessing agreement pur­suant to Art. 28 para. 3 sen­tence 1 GDPR. The mailing service pro­vider may use the data of reci­pients in pseud­ony­mized form, i.e., without assignment to a user, for opti­mization or impro­vement of its own ser­vices, e.g., for tech­nical opti­mization of dis­patch and pre­sen­tation of the news­letter, or for sta­tis­tical pur­poses. However, the mailing service pro­vider does not use the data of our news­letter reci­pients to contact them them­selves or to pass the data on to third parties.

Web­hosting

We use an Internet service pro­vider to maintain our online pre­sence, on whose server the website is stored (hosting) and who makes our site available on the Internet. In doing so, the Internet service pro­vider pro­cesses contact data, content data, con­tract data, usage data, cus­tomer data, as well as meta and com­mu­ni­cation data on our behalf. Name and address of the Internet service pro­vider: ALL-INKL.COM Haupt­straße 68 | D‑02742 Frie­dersdorf Germany Its privacy policy can be viewed here: https://all-inkl.com/datenschutzinformationen/ Legal basis: The Internet service pro­vider pro­cesses the afo­re­men­tioned data on our behalf, Art. 28 GDPR. The data pro­cessing is based on our legi­timate interest in an effi­cient and secure pro­vision of our Internet offering, Art. 6 para. 1 lit. f) GDPR.

If you merely use our website for infor­ma­tional pur­poses, our Internet service pro­vider collects only those per­sonal data that your browser transmits to its server. These are the fol­lowing data:

  • IP address
  • the date and time of access to our website
  • time zone dif­fe­rence to Greenwich Mean Time (GMT)
  • access status (HTTP status)
  • the amount of data trans­ferred
  • the Internet service pro­vider of
  • the accessing system
  • the browser type and version used by you
    the ope­rating system used by you
  • the website from which you may have arrived at our website
  • the pages or sub­pages you visit on our website.

The afo­re­men­tioned data are stored as log files on the servers of our Internet service pro­vider. This is necessary to display the website on the end device you are using and to ensure sta­bility and security. Our legi­timate interest in data pro­cessing lies in these pur­poses. Legal basis: The data pro­cessing is based on our legi­timate interest in an effi­cient and secure pro­vision of our Internet offering, Art. 6 para. 1 lit. f) GDPR. Duration: The afo­re­men­tioned data for pro­viding our website are stored for a period of 7 days and then deleted.

Infor­mation on the contact options we provide
If you contact us via email, social media, phone, fax, mail, our contact form, or otherwise, and provide us with per­sonal data such as your name, phone number, or email address, or make further state­ments about yourself or your request, these data are stored and pro­cessed in our company to handle your request. Legal basis: If you submit your request as part of con­tractual or pre-con­tractual rela­ti­onships with us, the legal basis for pro­cessing your data is Art. 6 para. 1 lit. b. GDPR. If your request does not fall under one of the afo­re­men­tioned cate­gories, our legi­timate interest in pro­cessing your data lies in pro­perly and appro­priately responding to your request, Art. 6 para. 1 lit. f GDPR. Deletion: The per­sonal data we collect will be deleted once they are no longer necessary. We review the necessity every 2 years. You can also revoke the data pro­cessing at any time.

Online-Shop

If you use our online shop to place orders, we need certain data to process your order. This includes in par­ti­cular your name, address and elec­tronic contact details, infor­mation for pro­cessing the payment, and the ser­vices used. These data are stored by us. The infor­mation you provide in the man­datory fields of the order form is abso­lutely necessary for estab­li­shing and ful­filling the con­tract. In par­ti­cular, we use the data trans­mitted to us by you to

  • identify you as our cus­tomer
  • process your order, fulfill and com­plete it
  • contact you
  • issue invoices to you
  • handle any lia­bility claims
  • assert con­tractual claims against you

Legal basis: The legal basis for pro­cessing your data, regarding the pro­cessing of your order, is Art. 6 para. 1 lit. b GDPR. This also applies to pro­cessing ope­ra­tions required for car­rying out pre-con­tractual mea­sures.

We only dis­close your per­sonal data to third parties if:
the dis­closure is necessary under Art. 6 para. 1 sen­tence 1 lit. f GDPR for asserting, exer­cising, or defending legal claims and there is no reason to assume that you have a pre­do­mi­nantly pro­tec­table interest in not dis­closing your data,
there is a legal obli­gation to do so under Art. 6 para. 1 sen­tence 1 lit. c GDPR,
this is necessary under Art. 6 para. 1 sen­tence 1 lit. b GDPR for pro­cessing the con­tract con­cluded with you (e.g., dis­closure of data to the logi­stics company com­mis­sioned with delivery or for payment pro­cessing).
Fur­thermore, your per­sonal data will not be passed on to third parties without your express consent. If we pass on your per­sonal data to third parties, we limit the scope of the trans­mitted data to the necessary minimum.

If you place an order, register for a user account, or log in again, we store your IP address and the time of the respective user action. The purpose of the storage is our legi­timate inte­rests, as well as yours, in pro­tecting against misuse and other unaut­ho­rized use. Legal basis: The legal basis for this is Art. 6 para. 1 lit. f GDPR. These data are not dis­c­losed to third parties unless the dis­closure is necessary for pur­suing our claims or there is a legal obli­gation to do so under Art. 6 para. 1 lit. c GDPR.

Deletion: Due to com­mercial and tax law requi­re­ments, we are obliged to store your address, payment, and order data for a period of 10 years. After the expiry of sta­tutory war­ranty rights (2 years), however, we restrict pro­cessing to the effect that your data are only used for com­plying with legal obli­ga­tions.

Your rights under the GDPR

Under the GDPR, you have the fol­lowing rights, which you can assert at any time with the con­troller named in section 1 of this privacy policy:

Right to infor­mation: Under Art. 15 GDPR, you can request con­fir­mation as to whether and which per­sonal data we process about you. In addition, you can request free infor­mation from us about the pur­poses of pro­cessing, the cate­gories of per­sonal data, the cate­gories of reci­pients to whom your data have been or will be dis­c­losed, the planned storage duration, the exis­tence of a right to rec­ti­fi­cation, erasure, rest­riction of pro­cessing or objection, the exis­tence of a right of com­plaint, and the origin of your data if they were not coll­ected from you. Fur­thermore, you have the right to infor­mation about whether your per­sonal data have been trans­ferred to a third country or to an inter­na­tional orga­nization. If this is the case, you have the right to infor­mation about the appro­priate safe­guards in con­nection with the transfer.

Right to rec­ti­fi­cation: Under Art. 16 GDPR, you can request the rec­ti­fi­cation or com­pletion of inac­curate or incom­plete per­sonal data stored about you.

Right to erasure: Under Art. 17 GDPR, you have the right to request the erasure of your per­sonal data stored with us, insofar as we do not need to process them for the fol­lowing pur­poses:
to fulfill a legal obli­gation,
to assert, exercise or defend legal claims,
to exercise the right to freedom of expression and infor­mation, or
for reasons of public interest men­tioned in Art. 17 para. 3 lit. c and d GDPR.

Right to rest­riction: Under Art. 18 GDPR, you have the right to request rest­riction of pro­cessing of your per­sonal data if
you contest the accuracy of the data, for a period enabling us to verify the accuracy of the per­sonal data,
the pro­cessing of your data is unlawful, but you object to their erasure and instead request the rest­riction of the use of the data,
we no longer need the per­sonal data for the pur­poses of pro­cessing, but you need them for asserting, exer­cising or defending legal claims

you have objected to the pro­cessing of your data under Art. 21 GDPR, but it is not yet clear whether the legi­timate reasons over­riding your inte­rests prevail.

Right to noti­fi­cation: If you have asserted the right to rec­ti­fi­cation, erasure, or rest­riction of pro­cessing against us, we are obliged to notify all reci­pients to whom the per­sonal data con­cerning you have been dis­c­losed of the rec­ti­fi­cation or erasure of the data or rest­riction of pro­cessing requested by you, unless this proves impos­sible or involves a dis­pro­por­tionate effort. You have the right to be informed by us about these reci­pients.

Right to data por­ta­bility: Under Art. 20 GDPR, you may request that we provide you with the per­sonal data con­cerning you that you have pro­vided to us in a struc­tured, common, and machine-rea­dable format or request the transfer to another con­troller.
Right to lodge a com­plaint: Under Art. 77 GDPR, you have the right to lodge a com­plaint with a super­visory aut­hority. For this, you can contact the super­visory aut­hority of your place of resi­dence, work­place, or our company head­quarters.

Right of with­drawal

Under Art. 7 para. 3 GDPR, you have the right to withdraw your given consent to the pro­cessing of your data from us at any time. The with­drawal declared by you does not affect the lawfulness of the pro­cessing of your per­sonal data carried out until the with­drawal.

Right of objection

You have the right, on grounds relating to your par­ti­cular situation, at any time to object to the pro­cessing of per­sonal data con­cerning you based on an inte­rests balance (Art. 6 para. 1 lit. f GDPR). This is par­ti­cu­larly the case if the data pro­cessing is not necessary for ful­filling a con­tract. If you exercise your right of objection, we ask you to state the reasons. We will then no longer process your per­sonal data unless we can demons­trate to you com­pelling legi­timate grounds for the pro­cessing which override your inte­rests.

Irre­spective of the above, you have the right at any time to object to the pro­cessing of your per­sonal data for pur­poses of adver­tising and data ana­lysis.

Please direct your objection to the contact address of the con­troller given above.

The mailing service pro­vider may use the data of reci­pients in pseud­ony­mized form, i.e., without assignment to a user, for opti­mization or impro­vement of its own ser­vices, e.g., for tech­nical opti­mization of dis­patch and pre­sen­tation of the news­letter, or for sta­tis­tical pur­poses. However, the mailing service pro­vider does not use the data of our news­letter reci­pients to contact them them­selves or to pass the data on to third parties.

Google Maps

We use com­ponents of “Google Maps”, a service of Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA (her­ein­after referred to as: “Google”), on our website.

Google Maps visually dis­plays geo­graphic infor­mation. In doing so, Google collects and pro­cesses the IP address of the visitor. This is trans­mitted to Google regardless of whether Google Maps is actually used or you are logged into your Google account. Your IP address is assigned to your Google account if you are logged into it during your visit to our website. These data are trans­ferred to external Google servers in the USA. Google is a par­ti­cipant in the Privacy Shield agreement and cer­tified for data pro­cessing according to European stan­dards. Google may dis­close these data coll­ected via the tech­nical process to third parties under certain cir­cum­s­tances. Purpose: The inte­gration of Google Maps serves to sim­plify visua­lization and navi­gation when visiting our location. Goo­gle’s data pro­cessing is for the purpose of adver­tising, market research, website design, and pro­viding demand-ori­ented adver­tising. Legal basis: We use Google Maps based on our legi­timate interest in opti­mizing and designing our online offering, Art. 6 para. 1 lit. f GDPR. Pre­vention: You can prevent the assignment of data by refraining from using Google Maps on our website and logging out of your Google account before your visit. Addi­tio­nally, you can deac­tivate Java­Script in your browser to prevent map display. We also refer to Goo­gle’s privacy policy at the fol­lowing link http://www.google.com/intl/de_de/help/terms_maps.html

Infor­mation about the third-party pro­vider:

Location within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data usage by Google when using web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data usage for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lized adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to the Privacy Shield Agreement between the European Union and the USA and cer­tified itself. Google thereby commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. You can find more infor­mation in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google Web Fonts

We use “Google Web Fonts”, a service of Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA, on our website.

The service enables us to inte­grate external fonts (Web Fonts) into the design of our website and display them cor­rectly when ren­dering the website. This gives us certain design options to make the design of our website more user-fri­endly. The inte­gration of these Web Fonts is done via a server call. The fonts are deli­vered com­pressed from this server to your browser and unpacked there. This server is regu­larly located in the USA. When you visit one of our pages where we inte­grate Google Fonts, Google is informed which of our web­sites you have visited. In addition, the IP address of the visi­tor’s end device’s browser is stored by Google. Purpose: The afo­re­men­tioned inte­rests represent the purpose of using Google Web Fonts. Legal basis: We use Google Web Fonts based on our legi­timate interest in opti­mizing and designing our online offering, Art. 6 para. 1 lit. f GDPR.

Infor­mation about the third-party pro­vider:

Location within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data usage by Google when using web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data usage for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lized adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to the Privacy Shield Agreement between the European Union and the USA and cer­tified itself. Google thereby commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. You can find more infor­mation in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Our online pre­sences on social net­works

We maintain online pre­sences within the social net­works listed below. When you visit one of these pre­sences, the respective pro­vider collects and pro­cesses your usage data. This is usually done through cookies stored on the end device you are using. See the cor­re­sponding heading above for the term “cookie”. The cookies store your usage behavior and inte­rests and create cor­re­sponding usage pro­files. Usage pro­files may also store data inde­pendently of the device you are using. This is par­ti­cu­larly the case if you are a member of the respective platform and logged in there.

The coll­ected data are usually used by the pro­vider for adver­tising and market research pur­poses by creating usage pro­files from your usage behavior. These can in turn be used by the pro­viders to serve you interest-based adver­tising. You have a right of objection to the creation of user pro­files. To exercise this, you must contact the respective pro­vider. If you have an account with the pro­vider, your usage data can be linked to it. To prevent such linking of your data, you can log out of the pro­vi­der’s service before visiting our site.

For what purpose and to what extent data are coll­ected by the pro­vider, you can refer to the respective privacy policies of the pro­viders pro­vided below. We our­selves have no influence on which data are recorded and how these data are used by the pro­vider. If you request spe­cific infor­mation here or wish to exercise your data subject rights, you can do this most effec­tively directly with the respective pro­vider, as only they have access to your data.

We would like to point out that your user data may be trans­ferred and pro­cessed outside the European Union. In this case, there is a risk that the enforcement of your data subject rights may be com­pli­cated. Those US pro­viders cer­tified under Privacy Shield have com­mitted to com­plying with EU data pro­tection stan­dards. You can find infor­mation on whether the respective pro­vider has such a cer­ti­ficate in the details of the pro­viders listed below.

Legal basis: If you have been asked for consent to data pro­cessing by one of the pro­viders listed below, the legal basis for pro­cessing is Art. 6 para. 1 lit. a GDPR. Otherwise, the pro­cessing of your data is based on our legi­timate inte­rests in cont­acting you and com­mu­ni­cating with you, Art. 6 para. 1 lit. f GDPR. Pre­vention: For the respective objection options (opt-out), we refer to the pro­vider infor­mation linked below.

We maintain online pre­sences on the fol­lowing social net­works:
Instagram
Instagram is a service of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025 – USA
Privacy policy available at: https://help.instagram.com/155833707900388
Opt-Out: http://instagram.com/about/legal/privacy

Facebook
Facebook is a service of Facebook Inc., 1601 S. Cali­fornia Ave, Palo Alto, CA 94304 – USA.
EU location: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 – Ireland

Privacy policy available at: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Google Ana­lytics
We use “Google Ana­lytics”, a service of Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA, on our website.

To capture and sta­tis­ti­cally eva­luate visitor flows on our online pre­sence, we use Google Ana­lytics. Google Ana­lytics collects data such as the website from which you arrived at our online pre­sence (so-called referrer), which sub­pages of the website you accessed, how often and for how long a subpage was viewed, and which inter­ac­tions you per­formed. To collect and store these data, Google Ana­lytics sets a cookie on the end device you are using (see the term above under the heading Cookies). We use the Anony­mizeIP function to anonymize your IP address, so that it is shor­tened and can no longer be assigned to your visit to our website. Other trans­mitted infor­mation is not linked to the anony­mized IP address by Google. The infor­mation gene­rated in this way is trans­mitted to Google servers in the USA and stored there. Google may dis­close these per­sonal data coll­ected via the tech­nical process to third parties under certain cir­cum­s­tances. We have con­cluded an order pro­cessing agreement with Google. Google is entitled and obliged to eva­luate the obtained infor­mation for us and to create sta­tis­tical reports for us on the nature and scope of website usage. Through these sta­tistics, we can con­ti­nuously improve our offering, conduct a cost-benefit ana­lysis of our internet mar­keting, and make our online pre­sence more inte­resting and user-fri­endly for you as a user. Legal basis: We use Google Ana­lytics based on our legi­timate interest in ana­lyzing, opti­mizing, and eco­no­mically ope­rating our online offering, Art. 6 para. 1 lit. f GDPR. Deletion: The data we collect and transmit in this way are auto­ma­ti­cally deleted after 26 months. Pre­vention: You can prevent the storage of cookies by down­loading and installing the browser add-on pro­vided by Google. This is available at https://tools.google.com/dlpage/gaoptout?hl=de. However, you may then no longer be able to use all func­tions of our website to their full extent. Alter­na­tively, you can prevent the storage of cookies by setting an so-called opt-out cookie, which pre­vents data from you being coll­ected on our website in the future. Please click on the fol­lowing <link> for this. Addi­tio­nally, you have the option to prevent the storage of cookies by setting this in your browser. Cookies already set can be deleted by you at any time.



Infor­mation about the third-party pro­vider:

Location within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data usage by Google when using web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data usage for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lized adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to the Privacy Shield Agreement between the European Union and the USA and cer­tified itself. Google thereby commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. You can find more infor­mation in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Google Ads

We use “Google Ads”, a service of Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA, on our website.

Google Ads is a service for dis­playing online adver­tising in the form of ads. The ads are shown as search results in search engine results or in the Google adver­tising network. With Google Ads, we set spe­cific key­words. Our ads are then dis­played by Google in search engine results when you retrieve a search result from Goo­gle’s search engine that is related to the keyword. In the Display Network, the ad is shown on the­ma­ti­cally related pages. If you click on one of the ads, you are redi­rected to the website we are pro­moting. Google Ads sets a cookie for this (see the term above under the heading Cookies). This allows both Google and us to track whether you arrived at our site via our ad and whether you per­formed any further actions here, such as making a purchase, using a contact form, or calling us. For this purpose, the cookie collects the pages you visit, including your IP address, and transmits them to Google servers in the USA (Con­version Tracking). Google eva­luates these data to create a report with sta­tis­tical infor­mation on the number of visitors gene­rated via the adver­tising and the success of the adver­tising measure. The reports show, among other things, the total number of users redi­rected to our website via our ads. In addition, the reports contain infor­mation on the end devices and browsers of the users, the loca­tions where the users were located, and the times when the ad was clicked. However, the reports do not contain any infor­mation that could per­so­nally identify you as a user of our site. Purpose: Through the ads, we can spe­ci­fi­cally direct visitor flows to our pages. The sta­tis­tical eva­lua­tions and reports created by Google enable us to optimize our ads. Legal basis: We use Google Ads based on our legi­timate interest in ana­lyzing, opti­mizing, and eco­no­mically ope­rating our online offering, Art. 6 para. 1 lit. f GDPR. Pre­vention: You can prevent cookies from being set by adjusting your browser set­tings. Cookies already set can be deleted in your browser. In addition, you have the option to object to interest-based adver­tising by visiting the fol­lowing link and manually deac­ti­vating the relevant options: https://adssettings.google.com/authenticated?hl=de.

Infor­mation about the third-party pro­vider:

Location within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use for Google Ana­lytics: https://www.google.com/analytics/terms/de.html
Privacy overview: https://support.google.com/analytics/answer/6004245?hl=de
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
Data usage by Google when using web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data usage for adver­tising pur­poses: https://policies.google.com/technologies/ads?hl=de
Here you have the oppor­tunity to decide for yourself whether Google serves you per­so­na­lized adver­tising: https://adssettings.google.de/authenticated
Google has sub­mitted to the Privacy Shield Agreement between the European Union and the USA and cer­tified itself. Google thereby commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. You can find more infor­mation in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Google Remar­keting

We use “Google Remar­keting”, a service of Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA, on our website.

Google Remar­keting is a feature of Google AdWords (see above under the heading Google AdWords). Google Remar­keting enables us to address you spe­ci­fi­cally with adver­tising banners or text ads in the Google Display Network. On the pages of our online pre­sence where we have acti­vated the service, Google inte­grates so-called counting pixels. When you visit one of our pages, a counting pixel sets an indi­vidual cookie on the end device you are using. For the term cookies, please refer to the expl­ana­tions above under the cor­re­sponding heading. The cookie stores infor­mation about which web­sites you have visited, which content you are inte­rested in, and which offers you have clicked on. In addition, infor­mation about the browser and ope­rating system you are using, referring web­sites, your visit time, and other data on the use of the online offering is stored. Your IP address is also coll­ected and trans­mitted to external Google servers in the USA in pseud­ony­mized form, unless you have expressly per­mitted Google to process the data without pseud­ony­mization. Purpose: The use of Google Remar­keting allows us to display our adver­tising more spe­ci­fi­cally to you. This enables us to present ads that match your inte­rests. Legal basis: We use Google Remar­keting based on our legi­timate interest in ana­lyzing, opti­mizing, and eco­no­mically ope­rating our online offering, Art. 6 para. 1 lit. f GDPR. Pre­vention: You can prevent the storage of cookies by setting this in your browser or by setting an opt-out cookie by cli­cking the unsub­scribe button at the fol­lowing link http://www.google.com/ads/preferences. However, you may then no longer be able to use all func­tions of our website to their full extent. To ensure that no further data trans­mission occurs, the opt-out cookie must be installed on each of the systems you use.


Infor­mation about the third-party pro­vider:

Location within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of Service: http://www.google.com/analytics/terms/de.html
Privacy Overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy Policy: http://www.google.de/intl/de/policies/privacy
Data Usage by Google for Your Use of Our Partners’ Web­sites or Apps: https://www.google.com/intl/de/policies/privacy/partners
Data Usage for Adver­tising Pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lized Adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to the Privacy Shield Agreement between the European Union and the USA and has cer­tified itself. This commits Google to comply with the stan­dards and regu­la­tions of European data pro­tection law. Further infor­mation can be found in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Facebook Pixel

We use the Facebook Pixel, Custom Audi­ences, and Facebook Con­version fea­tures of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, on our website.

Facebook Pixel is an ana­lysis tool that allows us to eva­luate the effec­ti­veness of the adver­ti­se­ments we run on Facebook (so-called “Facebook Ads”). It enables us to target audi­ences for our adver­ti­se­ments. This allows us to display our Facebook Ads only to Facebook users who have pre­viously visited one of our web­sites. Addi­tio­nally, we can track via Facebook Pixel whether you were redi­rected to our website after cli­cking on one of our Facebook Ads. This enables us to serve you adver­ti­se­ments tailored to your inte­rests. For this purpose, we have imple­mented a tracking pixel from Facebook on our website. This is a small graphic that enables a log file recording and log file ana­lysis. When you visit our website, a direct con­nection to Face­book’s servers is estab­lished. To our know­ledge, Facebook receives infor­mation about which page of our online pre­sence you have visited or which of our Facebook Ads you have clicked on. If you are logged in to Facebook, Facebook can assign your visit to our website or the click on our Facebook Ads to your Facebook account. It is also not ruled out that Facebook reads and stores your IP address and other iden­ti­fying fea­tures, even if you are not logged in to Facebook. Details on how the Facebook Pixel works can be found here: https://www.facebook.com/business/help/651294705016616. We have no influence on the amount, quality, or storage duration of the trans­mitted data. Facebook may pass your data on to third parties. Facebook is a par­ti­cipant in the Privacy Shield Agreement and cer­tified for data pro­cessing according to European stan­dards.
Purpose: We use Facebook Pixel to show you adver­tising that is inte­resting to you and to make our website more attractive.
Legal Basis: We use Facebook Pixel based on our legi­timate interest in the ana­lysis, opti­mization, and eco­nomic ope­ration of our online offering, Art. 6 Para. 1 lit. f GDPR.
Pre­vention: You can deac­tivate Facebook Custom Audi­ences by logging into your Facebook account and setting this under the fol­lowing link: https://www.facebook.com/settings/?tab=ads. Addi­tio­nally, you can disable interest-based adver­tising on the fol­lowing pages: http://www.aboutads.info/choices and http://www.youronlinechoices.com/uk/your-ad-choices/. You can also prevent the use of cookies for reach mea­su­rement and adver­tising pur­poses via the Network Adver­tising Initiative offer, which you can access here: http://optout.networkadvertising.org/ or here: http://www.aboutads.info/choices. Alter­na­tively, you can also declare your objection via this website: http://www.youronlinechoices.com/uk/your-ad-choices/.

Infor­mation about the Third-Party Pro­vider:
Regis­tered office within the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Privacy Policy: https://www.facebook.com/policy.php
Facebook Pixel: https://www.facebook.com/business/help/651294705016616

Klarna

We offer payment pro­cessing via the payment service pro­vider Klarna AB, Svea­vägen 46, 111 34 Stockholm, Sweden, on our website.

The fol­lowing data of yours is trans­mitted to Klarna or coll­ected by Klarna: first and last name, address, date of birth, email address, phone number, IP address, and the data necessary for invoice purchase pro­cessing related to the order, such as the number of items, details of the ordered pro­ducts, item number, invoice amount, and taxes in percent. In addition, Klarna collects infor­mation about pre­vious purchases you made with Klarna, your pre­vious payment behavior, and pro­ba­bility values regarding your future behavior. The manner of using Klarna is also recorded by Klarna, e.g., infor­mation about devices you use for ordering or your location.
Purpose: The trans­mission of this data is to enable Klarna to create an invoice for your purchase with the desired invoice pro­cessing and to perform an identity check. This allows, among other things, the detection of frau­dulent acti­vities and the pre­vention of data misuse. In addition, the data is trans­mitted so that Klarna can assess your cre­dit­wort­hiness or Klarna can pass the data to credit agencies for assessing your cre­dit­wort­hiness in the form of a credit check. The coll­ected data may also be used by Klarna for ana­lysis pur­poses, par­ti­cu­larly for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the deve­lo­pment and impro­vement of the ser­vices offered by Klarna.
Legal Basis: The legal basis for the afo­re­men­tioned use of the data is Art. 6 Para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way will be auto­ma­ti­cally deleted after 26 months. Further infor­mation on Klarna’s terms of use and data pro­tection can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
Pre­vention: You can revoke your consent to the use of per­sonal data from Klarna at any time. Despite revo­cation, Klarna may still be entitled to process, use, and transmit per­sonal data that is strictly necessary for con­tractual payment pro­cessing.

PayPal

We offer payment pro­cessing via the payment service pro­vider PayPal (PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22–24 Bou­levard Royal, 2449 Luxem­bourg, Luxem­bourg) on our website.

If you choose to pay via PayPal, the fol­lowing data of yours will be trans­mitted to PayPal as part of the order: first and last name, address, date of birth, email address, phone number, IP address, and the data necessary for pro­cessing the respective order. The trans­mission of this data is to enable PayPal to perform an identity check for your purchase pro­cessing. This allows, among other things, the detection of frau­dulent acti­vities and the pre­vention of data misuse. In addition, the data is trans­mitted so that PayPal can, if necessary, assess your cre­dit­wort­hiness or PayPal can pass the data to credit agencies for assessing your cre­dit­wort­hiness in the form of a credit check. PayPal uses the result of the credit check regarding the sta­tis­tical pro­ba­bility of payment default for the purpose of deciding on the pro­vision of the respective payment method. The coll­ected data may also be used by PayPal for ana­lysis pur­poses, par­ti­cu­larly for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the deve­lo­pment and impro­vement of the ser­vices offered by PayPal.
Legal Basis: The legal basis for the afo­re­men­tioned use of the data is Art. 6 Para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way will be auto­ma­ti­cally deleted after 26 months.
Revo­cation: You can revoke your consent to the use of per­sonal data from PayPal at any time. Despite revo­cation, PayPal may still be entitled to process, use, and transmit per­sonal data that is strictly necessary for con­tractual payment pro­cessing.

Infor­mation about the third-party pro­vider:

Terms of Use and Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full#

Sofort­über­weisung

We offer payment pro­cessing via the Instant Transfer payment system of the payment service pro­vider SOFORT (SOFORT GmbH, Fuß­berg­straße 1, 82131 Gauting, Germany) on our website.

If you choose to pay via Instant Transfer, the fol­lowing data of yours will be trans­mitted to Instant Transfer as part of the order: first and last name, address, date of birth, email address, phone number, IP address, and the data necessary for pro­cessing the respective order. Addi­tio­nally, you transmit the TAN number gene­rated for the respective payment process as well as the PIN of your online banking account. The trans­mission of this data is to enable Instant Transfer to perform an identity check for your purchase pro­cessing. This allows, among other things, the detection of frau­dulent acti­vities and the pre­vention of data misuse. In addition, the data is trans­mitted so that Instant Transfer can query your account balance and, if necessary, assess your cre­dit­wort­hiness or Instant Transfer can pass the data to credit agencies for assessing your cre­dit­wort­hiness in the form of a credit check. Instant Transfer uses the result of the credit check regarding the sta­tis­tical pro­ba­bility of payment default for the purpose of deciding on the pro­vision of the respective payment method. The coll­ected data may also be used by Instant Transfer for ana­lysis pur­poses, par­ti­cu­larly for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the deve­lo­pment and impro­vement of the ser­vices offered by Instant Transfer.
Legal Basis: The legal basis for the afo­re­men­tioned use of the data is Art. 6 Para. 1 lit. a GDPR, Art. 6 Para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way will be auto­ma­ti­cally deleted after 26 months. Further infor­mation on the terms of use and data pro­tection of Instant Transfer can be found at https://www.sofort.de/datenschutz.html.
Revo­cation: You can revoke your consent to the use of per­sonal data from Instant Transfer at any time. Despite revo­cation, Instant Transfer may still be entitled to process, use, and transmit per­sonal data that is strictly necessary for con­tractual payment pro­cessing.

Security Mea­sures

We implement tech­nical and orga­niza­tional security mea­sures according to the state of the art to comply with data pro­tection laws and protect your data against acci­dental or inten­tional mani­pu­lation, partial or com­plete loss, des­truction, or unaut­ho­rized access by third parties.

Current Validity and Changes

This privacy policy is curr­ently valid and reflects the status of February 2020. Due to changed legal or regu­latory requi­re­ments, it may be necessary to adapt this privacy policy.

This privacy policy was created with the help of SOS Recht. You can find the privacy policy gene­rator here. SOS Recht is an offer from Mueller.legal Rechts­an­wälte Part­ner­schaft with head­quarters in Berlin.